Jason established his career in creative and visual direction working for global fashion brands such as Diesel, Karen Millen and Topshop. In 2017 he moved from London to Switzerland to join the VF Group as the Global Head of Creative and Visual for Napapijri before being promoted to Brand Creative Director. Music and art are ongoing inspirations for Jason’s ‘experience first’ approach, building strategies and a creative always with the consumer in mind. His goal at Napapijiri is to drive the brand into a more fashion credible playground, reshaping its culture and building the brand for future growth. Kerry Murphy and the team at the Fabricant are re-defining fashion…a new era of Virtual Fashion where clothes exist in the 3rd dimension. The Fabricant is a digital fashion house leading the fashion industry towards a new sector of digital-only clothing. The digital-only fashion sector will explore new creative avenues, giving free rein to express aspects of the self outside the limits of the physical world. Their work exists beyond the current concepts of catwalks, photographers, studios and sample sizes. For The Fabricant imagination is their only atelier, and their fashion stories are free from the constraints of the material world. They work with luxury brands and retailers to create digital fashion experiences, as well as designing our own digital-only fashion collections.