Doreen Webel

Doreen Webel


Head of Editorial|PKZ Burger & Kehl

Doreen Webel is a Branding & Marketing Strategist specializing in Multi-Channel Retail & Advertising. Her keen understanding of consumer insight, trends & visual communication has driven her entrepreneurial spirit and successful career over the last decade.  Doreen Webel joined PKZ in 2018 and holds the position of Head of Editorial. Over the years, she has served as Head of E-Commerce and Marketing for international young fashion retailer Tally Weijl, as well as Head of Marketing at BestSecret.com, Product & Web Manager for luxury power house Kering and Director Creative Direction & Communications for Swarovski. Doreen practices her core competencies in e-commerce, branding and marketing from more than five locations worldwide. Classically trained, Webel has earned degrees and diplomas in: International Marketing Management at the University of St.Gallen and in Branding and Visual Communication at the University of Constance and Graphic Design & Fine Arts at the MPEI Moscow. In addition to hat she speaks German and English as well as French and Russian.


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