Days 4-5 of Fashion Innovation Week

The Digital Creativity Challenge

Part hackathon, part Dragons den, the Digital Creativity Challenge is an opportunity for students and young talents to explore how digital technologies can shape the fashion industry. Participants from leading Swiss universities compete to produce a viable plan for a digital initiative to present to a leading fashion brand, whose managers will evaluate their projects. The initiative is led this year by 7ForAllMankind, a US-based denim and urban apparel brand.

THE FASHION INDUSTRY IN TICINO
Ticino is strategically well located for the fashion industry in between the financial center Zurich and the fashion capital Milano. In total, more than 80 international fashion and luxury brands call Ticino their home, e.g. Kering Group, VF International, Guess, Michael Kors, to only name a few. The fashion industry is looking into new distribution models and is making use of new technologies to gain a better understanding of their customers, offer the very best digital experiences and improve how they do business. 

 

WHAT IS THE DIGITAL CREATIVITY CHALLENGE ABOUT?

The Digital Creativity Challenge offers students the opportunity to work on a case of a real-world problem case designed by 7ForAllMankind, letting them gain first-hand experience in the challenges of one of Ticino’s leading business areas as well as meet industry leaders and potential future employers.

Digital Creativity Challenge is an invitation-only event. To find out more, contact us at info@netcommsuisse.ch

SAVE THE DATE

April 2nd-3rd 2020

TIME

9:00 – 18:00

LOCATION

Lugano, Switzerland – TBD

Areas of investigation

Omnichannel customer service
Integrated customer experience
Omnichannel in store

Draft agenda

Day 1 - April 2nd 2020

9:00 - 10:00

Welcome from event partners

10:00 - 11:00

Briefing and project assignment

11:00 - 13:00

Student brainstorming in small groups

13:00 - 14:00

Lunch

14:00 - 17:00

Students work on their ideas and solutions with guidance from industry experts

18:00 - 19:00

Special guest speeches at USI university

Day 2 - April 3rd 2020

9:00 - 12:00

Students develop ideas and finalize pitches

12:00 - 13:00

Lunch

13:00 - 15:00

Students pitch ideas to jury of industry experts and brand executives

16:00 - 17:00

Prize-giving and light refreshments

EVENT PARTNERS