Days 4-5 of Fashion Innovation Week

The Digital Creativity Challenge

Part hackathon, part Dragons den, the Digital Creativity Challenge is an opportunity for students and young talents to explore how digital technologies can shape the fashion industry. Student groups from leading Swiss and international universities (USI, SUPSI, University of Lucerne, Bocconi University – Milan, Università dell’Insubria, Henley Business School, IFA Paris) compete to produce a viable plan for a digital initiative to present to a leading fashion brand, whose managers will evaluate their projects. The initiative is led this year by 7 For All Mankind, a US denim and urban apparel brand with EMEA headquarters in Mendrisio.


Ticino is strategically well located for the fashion industry in between the financial center Zurich and the fashion capital Milano. In total, more than 80 international fashion and luxury brands call Ticino their home, e.g. Kering Group, VF International, Guess, Michael Kors, to only name a few. The fashion industry is looking into new distribution models and is making use of new technologies to gain a better understanding of their customers, offer the very best digital experiences and improve how they do business. 



The Digital Creativity Challenge offers students the opportunity to work on a case of a real-world problem case designed by 7 For All Mankind, letting them gain first-hand experience in the challenges of one of Ticino’s leading business areas as well as meet industry leaders and potential future employers.

Digital Creativity Challenge is an invitation-only event. To find out more, contact us at


The new date will be soon online


2 Full Days


Lugano, Switzerland

Areas of investigation

Omnichannel customer service
Integrated customer experience
Omnichannel in store

Draft agenda

Day 1

9:00 - 10:00

Welcome from event partners

10:00 - 11:00

Briefing and project assignment by 7 For All Mankind

  • Enrico Fantaguzzi, Senior e-Commerce Manager @ 7 For All Mankind
  • 11:00 - 13:00

    Student brainstorming in small groups

    13:00 - 14:00

    Light Lunch

    14:00 - 18:00

    Students work on their ideas and solutions with guidance from industry experts

    18:00 - 19:00

    Special guest speeches at USI University

  • Francesca Toninato, CEO EMEA & International @ 7 For All Mankind
  • Day 2

    9:00 - 13:00

    Students develop ideas and finalize pitches

    13:00 - 14:00

    Light Lunch

    14:00 - 16:00

    Students pitch ideas to jury of industry experts and brand executives

    16:00 - 17:00

    Winner selection & Award ceremony