Pepe Jeans

Pepe Jeans



The Group Pepe Jeans is a Spanish multinational which has deeply shaped the fashion trends in its past 35 years of history. The company is one of the reference of the European retail sector with a leading position in Europe, India, Japan and South America with its catalogue of three brands:

  • the homonym, one of the top jeans brands leading denim and fashion Pepe Jeans;
  • Hackett London focused on British-tailored suits for men from premium to bespoke;
  • and Façonnable which catches the essences of French Riviera style.

After the recent appointment of Marcella Wartenbergh, the company faces the challenges of succeeding amongst young people and boosting its digital e-commerce channel. Under her mandate, the company is undertaking a transformation plan focused in 5 axes: brand engagement with the firms of the group, add value to the garments, diversify channels of distribution, strategic digitalization and sustainability.

The latest company milestones following this path have been the five years exclusivity signed with the artist Dua Lipa, who developed a collection for the XXI independent, glamorous and empowered women; the launch of the Savile Road flagship store of Hackett London; a strong partnership of Hackett with Aston Martin, and much more to come.

               


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