A true sport performance brand born to inspire hope and purpose.

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan.
He chose the name ASICS for his company in 1977, based on “Anima Sana In Corpore Sano”, translated as “A Sound Mind in a Sound Body”.

One of the core strategies in ASICS’ Growth Plan 2020 is creating distinctive innovations. ASICS pursues sustainable growth by working together with companies to create value and by developing new businesses.

ASICS TENKAN-TEN Growth Catalyst combines the creative spirit and drive of external innovators, startup founders, with the scale, expertise, resources and reach of ASICS.

At Tenkan-Ten they grow projects that will move people across the world.

Tenkan-Ten is Japanese for Tipping Point.

Find out more about the growth program here:


Scroll to top