AMARO, a digitally native women’s fashion brand, began in 2012 and has recruited over 400 staff members Before the end of this year, the company also plans to deliver 1.5 million articles of clothing. After many years of pursuing growth, the company is now aiming to reach profitability. Not only will the new funds provide liquidity but also time to pass its break even point.

Many hail AMARO as a prime example of an e-commerce enterprise using technology to its advantage in an emerging market. Unlike traditional fashion labels, AMARO uses data as well as logistics to streamline operations on its web domain and mobile application.

Rather than replacing online stores with physical ones, these spaces try to combine the two.

It also sells omnichannel via digital “guide shops” beginning in 2015 in Rio de Janeiro and São Paulo.

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