Which strategies and data brands should know to succeed online Research shows that almost 1 online shopper out of 2 buys on marketplaces like Amazon, eBay and Zalando. What do brands need to successfully connect with their potential customers online? We asked this to Vito Perrone, CEO and founder of YOCABÈ.   Why most...

Bally, the Swiss luxury brand, is looking for mature start-ups dedicated to developing initiatives that actively address the burning issues of sustainability in the fashion industry. In cooperation with its long-term partner Loomish, a Swiss investment management firm, Bally has opened a start-up call inviting mature enterprises with ground-breaking solutions that could help big...

Influencer Marketing (IM) is popular for a simple reason: it works. According to studies, 81% of consumers regularly purchase items after seeing them shared on social media, 60% of in-store shoppers are influenced by social media and blog posts and IM generates 11 times more ROI than traditional marketing methods. While these stats are...

It’s not headline news that the retail industry has undergone a seismic shift in recent years. Evolving technological trends plus changing consumer preferences have driven brands to adopt e-Commerce, omnichannel and personalization. However, given the saturation of the market, it seems likely that this year brands will start to look beyond the traditional e-shop...

Despite often being equated with Bitcoin, blockchain technology is incredibly elastic. Solutions have been dreamt up for a whole range of sectors, which is not surprising given its value: the ability to independently verify, guarantee total transparency, and inability to be hacked. Ever spearheading the latest technological trends, the fashion industry has designed applications...

Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes.”   Columnist Diana Vreeland’s remark about the nature of fashion expresses a deep and abiding truth about the industry – it’s an expression of people, of...