Alfredo Orobio is one of the leading names in co-creation in Fashion. He has studied and tested the benefits of co-creation in the creative industries with his own brand AWAYTOMARS, a collaborative network for design talent with the objectives of promoting co-creation, advancing creativity and striving for a more inclusive fashion industry.
Since its launch in 2015, AWAYTOMARS has been highlighted within the industry for its innovative uses of technology. It now comprises more than 20,000 registered designers from 90 countries, making it the biggest fashion collective in the world.
Alfredo holds an International Relations degree and also studied luxury and fashion brand management. During the last 12 years he has worked in management, marketing, communications, innovation and digital intelligence, working as a consultant for major companies and brands including Bentley, Burberry, Coach, Tory Burch, LATAM Airlines, Accor, Estée Lauder, GM, Lexus, Honda, Volkswagen, Whirlpool, Swarovski, Pandora, Embraer, Diageo, Pernod-Ricard, Nestlé, Johnson & Johnson and Coca Cola.