Thursday, April 4th – Friday, April 5th

Digital Creativity Challenge


Bringing the inspiration and innovation of Universities into a single space with leading FashionTech brands for a 2-day creative journey


4th April – Galleria 1, Via Cantonale , 6928 Manno. Second floor

5th April – UBS Auditorium, Via Cantonale 18, 6928 Manno. Fifth floor



From 09:00pm Thursday until 05:00pm Friday, CET

The Agenda | DAY 1

09:00 - 09:15Check-in and welcome coffee

A huge welcome to all the students, professors, brands and partners who are working to fill this day with ideas, innovation and inspiration.

09:15 - 10:15Briefing & inspiration
  • Presenting La Martina and the Digital Creativity Challenge | Enrico Roselli | La Martina

  • How Giglio Group is innovating the fashion industry | Sara Cialone | Giglio Group

  • Welcome and good luck | Carlo Terreni | Netcomm Suisse
10:15 - 13:00Contestants brainstorming

The groups of students divide and begin initial work on their ideas for the challenge.

13:00 - 14:00Innovation lunch
14:00 - 17:00Contestants develop ideas

Contestants continue their work on their ideas: developing and refining their initial brainstormings and working to add concreteness to their ideas.

17:00 - 18:00Roundtable discussion
  • 17:00 – 17:30 | Roundtable discussion on innovation and fashion

With Lorenzo Albrighi | Lablaco and Marco Dal Lago | Global Shapers

  • 17:30 – 18:00 | Extended question & answer session with students
18:00 - 19:00Networking apero

All the day’s participants are invited to our in-house light apero for networking and discussions.

The Agenda | DAY 2

09:00 - 12:00Contestants create proposals

Our teams of students continue to refine and develop their ideas, prepping their slides and getting ready for the pitching in the afternoon.

12:00 - 13:00Lunch
13:00 - 16:00Ideas pitching

The groups pitch their ideas to an expert jury, composed of professors from the universities, investors and high-level directors from different brands.

16:00 - 16:30Decision making

The jury members retire to discuss and evaluate the different pitches they have viewed during the day.

16:30 - 16:45Award ceremony

The award winners are announced in a short ceremony led by Enrico Roselli from brand La Martina.