MAIN EVENT | INNOVATION MEETS FASHION (April 1)

Monday, April 1st

Innovation meets Fashion

THE MAIN EVENT

Registration & Check-in 8:00 – 9:00

Welcome speeches

09:00 - 09:15

  • Welcome from the City of Lugano | Marco Borradori | Mayor of Lugano

  • Welcome from Canton Ticino | Christian Vitta | State Councillor DFE Dept. of Finance


Fashion Innovation Award | Corporate Edition | Award nominations

09:15 - 09:20

We are delighted to announce the winners of the Fashion Innovation Award | Corporate Edition nominees and winners 2019.

The three award categories are:

  • Digital Culture
  • Artificial Intelligence
  • Digital product creation

Digital transformation, an opportunity for the Organization’s Culture.

09:20 - 09:40

A keynote speech on Digital transformation, an opportunity for the Organization’s Culture. with Mr. Martino Scabbia Guerrini, Group President, VF Corporation, EMEA


Technology Disruption in Luxury and Fashion

09:40 - 10:05

A keynote speech on Technology Disruption in Luxury and Fashion by Mr. Luca Solca, Managing Director, BNP Paribas


FashionTech: the Open E-nnovation opportunity

10:05 - 10:25

Presentation by Carlo Terreni, President of Netcomm Suisse, Dagorà Innovation Hub and Loomish Investments


RED ROOM | Disruptive Technology

AI & 3D prototyping

11:00 - 12:20

  • 11:00 – 11:20 | AI Generated Campaign and Services | Luca Lo Curzio | ZEGNA

  • 11:20 – 11:40 | Global Trends in Fashion Retail | Michele Raballo | ACCENTURE

  • 11:40 – 12:00 | Google, a Global Enabler of Fashion Innovation | Alessandra Domizi | GOOGLE

  • 12:00 – 12:20 | Case study & interview | Ramya Ramasubbu | SALESFORCE
  • | Fabrizio Viacava | ETRO


Lunch break 12:30 – 14:00

e-Sustainability

14:00 - 15:20

  • 14:00 – 14:20 | Made for Change: how sustainability can drive meaningful and lasting changes | Anna Maria Rugarli | VF

  • 14:20 – 14:40 | The future of fashion is circular | Alexander Holst | ACCENTURE

  • 14:40 – 15:20 | Sustainability in E-nnovation
    Alfredo Orobio | AWAYTOMARS
    Marta Waydel | Researcher
    Mikel Elzo Feijoo | SKFK
    Moderator: Olivia Pinnock | Journalist

Coffee break 15:30 – 15:50
BLUE ROOM | Trends & Retail

From Omnichannel to SMART COMMERCE

11:00 - 12:20

  • 11:00 – 11:20 | DXC Omnichannel Approach to Accelerate Marketplace Integration
    Luca Barachini | DXC
    Gabriele Celli | DXC

  • 11:20 – 12:00 | Panel Group

    Luca Paderni | Netcomm Suisse (Moderator)

    Gaia Franceschini Beghini | TOD’S
    Gabriele Celli | DXC
    Andreas Frei | ZIMMERLI
    Rossella De Vita | QVC

  • 12:00 – 12:20 | Case study & interview
    Valentina Urso | SALESFORCE
    Danilo Piarulli | GOLDEN GOOSE

Lunch break 12:30 – 14:00

Emerging trends in China and retail

14:00 - 15:20

  • 14:00 – 14:20 | Reimagining Retail in China | Xia Feng | BARNEYS

  • 14:20 – 14:40 | Crossborder e-Commerce for Swiss Merchants | Fabian Baumberger | ASENDIA

  • 14:40 – 15:00 | The new role of retail in a digitalised world | Antonio Carriero | BREITLING

  • 15:00 – 15:20 | The digital strategy for fashion brands | Alessandro Santamaria | iBOX

Coffee break 15:30 – 15:50

Succeeding in Russia today

15:50 - 16:50

  • 15:50 – 16:10 | Contemporary Commerce: Winds from East | Gabriele Gianello | WOOLRICH

  • 16:10 – 16:30 | Reaching Russian Consumers | Riccardo Maria Monti | TRIBOO

  • 16:30 – 16:50 | Promoting Fashion in Digital Russia | Bernard Lukey | YANDEX

GREEN ROOM | Marketing & Content

New brand experiences

11:00 - 12:20

  • 11:00 – 11:20 | Powerful Brands: Innovation and Brand Experience at the hearth of success | Roberta Lombardo | KANTAR

  • 11:20 – 11:40 | Bring the world closer together: what does this means for businesses? | Angelo Mazzetti | FACEBOOK

  • 11:40 – 12:00 | Colmar and Innovation: Digital Product Creation | Giulio Colombo | COLMAR

  • 12:00 – 12:20 | Case study & interview
    Maurizio Capobianco | SALESFORCE
    Umberto Tesoro | TRUSSARDI

Lunch break 12:30 – 14:00

Turning content into sales

14:00 - 15:20

  • 14:00 – 14:20 | Give the people what they want: how consumer-focused content is shaping adidas’ marketing campaigns | Nick Hutchings | ADIDAS

  • 14:20 – 14:40 | Why should I buy from you? The questions leading to purchase. Are you answering? | Marco Loguercio | FIND

  • 14:40 – 15:00 | La Martina fair play: Brand as a platform, driven by values | Enrico Roselli | LA MARTINA

  • 15:00 – 15:20 | E-commerce speed as a business priority | Salvatore Diana | SKYLABS

Coffee break 15:30 – 15:50

Digitizing showrooms and stores

15:50 - 16:50

  • 15:50 – 16:10 | From pioneering to continuous learning, growing and repeating | Patrycja Krol & Elisabeth Hovius | PVH

  • 16:10 – 16:30 | Business Intelligence | Alessandro Falorni | Luxury Brand

  • 16:30 – 16:50 | Coltorti e Phygital: A way to recode fashion retail | Riccardo Bilancioni | IKONIC SRL & COLTORTI BOUTIQUE


ORANGE ROOM | Innovation & Investments

Innovation and start-ups

11:00 - 12:20

  • 11:00 – 11:20 | Bally a journey to innovation | Nicolas Girotto | BALLY

  • 11:20 – 11:40 | Anti-counterfeiting and grey market goods: an IP perspective | Andrea Grimaldo | MODIANO

  • 11:40 – 12:00 | Think Heritage. Play Digital | Riccardo Sciutto | SERGIO ROSSI

  • 12:00 – 12:20| Venture Capital: Investing in early stage high-tech start-ups | Jacqueline Ruedin Rüsch | Privilège Management SA

Lunch break 12:30 – 14:00

Topic TBC

14:00 - 15:00

  • 14:00 – 14:20 | How to turn the most successful fashion & lifestyle blog “Highsnobiety” into an inspiration commerce platform? | Laura Mehler | Highsnobiety

  • 14:20 – 14:40 | FACTS NOT WORDS: “touch” Personas & Users journey in real time: How to use data to increase purchase and drive to store
    | Massimo Fubini | Contactlab

  • 14:40 – 15:00 | Amazon and fashion : threat of opportunity? | Enrico Fantaguzzi | 7 For All Mankind

  • 15:00 – 15:20 | People today for tomorrow’s Change | Jacob Hoekstra | BFK Digital


Coffee break 15:30 – 15:50

Closing Round Table – Blue Room

16:50 - 17:35

Closing round table in the BLUE ROOM.

  • 16:55 – 17:35 | Culture of innovation/ Building the FashionTech hub of Europe

    Luca Lo Curzio | ZEGNA
    Davide Corniolo | HUGO BOSS
    Francesco Cicognani | HUGO BOSS
    Thomas Meyer | ACCENTURE
    Prof. Cantoni USI
    Prof. Carpanzano | SUPSI
    MODERATOR: Carlo Terreni | Netcomm Suisse

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